{"product_id":"you-are-ketchup-and-other-fly-music-tales","title":"You Are Ketchup And Other Fly Music Tales","description":"\u003cp\u003eYou Are Ketchup: And Other Fly Music Tales\u003c\/p\u003e\n\n\u003cp\u003ePublisher:  Globe Pequot\/Backbeat\u003cbr\u003e\nCategory:  Reference\u003cbr\u003e\nSeries:  Book\u003cbr\u003e\nFormat:  Softcover\u003c\/p\u003e\n\n\n\u003cp\u003eMusic artists, as perceived by the music industry, are akin to a condiment--to be easily replicated, sold in high volume, and enjoyed by the masses. The message is blunt, honest, and necessary. Implicit in it is the reality of an ever-changing music landscape that requires the artists to adapt, and with integrity, lest they become forgotten. It's this essential idea that the Grammy-nominated artist and creative consultant Kokayi shares in You Are Ketchup. With a harmonious blend of narrative and advice, DC native Kokayi walks readers through the golden age of hip hop to the current day, dispensing hard-earned lessons and illuminations from decades of producing and performing music. Kokayi is a teacher inasmuch as he is a musician, and now writes for emerging artists yet to achieve success and veteran artists who might have once had it but are not out. Using stories from life and career as a vehicle, Kokayi covers a range of topics, including art as a commodity and advice about defining your artistic community, knowing when your art is ready to level up, finding a formula that works, distinguishing your art from others, and more. In a music world where an artist's career can too easily become a tale of the past, You Are Ketchup arrives as essential reading for the multitude of creatives hungry for the wisdom and knowledge of a successful insider.\u003c\/p\u003e\n\n\u003cp\u003eInventory # :  01121919\u003cbr\u003e\nUPC:  196288108863\u003cbr\u003e\nISBN:  1493061194\u003cbr\u003e\nWidth:  6\"\u003cbr\u003e\nLength:  8.75\"\u003cbr\u003e\nHeight:  0.514\"\u003cbr\u003e\nProduct Weight:  0.8 lbs.\u003cbr\u003e\nNumber of Pages:  212\u003c\/p\u003e","brand":"Globe Pequot\/Backbeat","offers":[{"title":"Default Title","offer_id":49389859799334,"sku":"01121919","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0128\/7762\/7456\/files\/f592da16-f221-5bc4-aed3-3e8ce52ea80b.jpg?v=1723785220","url":"https:\/\/retrostar-gifts.myshopify.com\/products\/you-are-ketchup-and-other-fly-music-tales","provider":"Retrostar Music","version":"1.0","type":"link"}